Case Study · Motion Graphics Studio

Bettr Reach × Motion Graphics Studio

**SDRs Were Not Working. Cold Email Delivered 10 Qualified Replies in 30 Days.**

How a 2D motion graphics studio stopped relying on referrals and underperforming SDRs, and started consistent conversations with B2B SaaS founders who actually had the problem their product solves.

Target Industry

B2B SaaS Companies

Earlier Client Acquisition

SDRs underperforming. Referral-dependent.

Our Solution

DFY cold email to SaaS Founders and CMOs

Positive Replies

10 qualified conversations started

Timeline

30 days · Multiple campaigns

Leads Contacted

502 verified decision-makers

01 The Situation

Our client makes 60-second 2D explainer videos for B2B SaaS companies, handling everything from script to voiceover to animation. Their work had a track record worth talking about. One client closed an $18K opportunity directly after sharing their video. Another saw a 20% lift in inquiries. A third reported that 15% of their demo calls dropped because users went straight to the free trial after watching.

The product was not the problem. The pipeline was. They had tried hiring SDRs but the results were not there. Paid ads were being considered but nothing had been committed to. Most new business was still coming through referrals, which worked until it did not.

Their ideal client was clear: SaaS founders, CMOs, and marketing heads at B2B software companies, where the decision-maker owns both the messaging problem and the budget to fix it. The challenge was reaching them consistently and at volume.

02 The Problem

Three things were holding the pipeline back before Bettr Reach came in:

SDRs were hired and trained but never found a repeatable message that landed with SaaS founders. Reply rates were low, cost per conversation was hard to justify, and the team was spending time managing reps instead of closing.

Paid ads were on the table but felt risky without a proven message. Spending on traffic before knowing what angle actually resonated meant pouring budget into a funnel before the funnel was tested.

Referrals were reliable but impossible to scale. A good client would recommend them to someone else but there was no way to control volume, timing, or niche fit. Not a system, just luck.

03 The Solution

Bettr Reach built two campaigns targeting verified SaaS decision-makers across India, with a copy approach built around one very specific question.

Founder-level targeting. Founders, CEOs, CMOs, and Heads of Marketing at B2B SaaS companies. No junior marketers, no procurement, no ops.

One opening question. Do people who visit your page understand what you do in the first 10 to 20 seconds? That question mirrors a founder's private anxiety about their homepage before any pitch is made.

Proof-first positioning. A single concrete result used early, a client that closed an $18K opportunity directly after sharing the video, before asking for anything.

Low-friction CTA. A 10-minute call or just a 60-second sample. No deck, no form, no commitment. Designed to lower the barrier to saying yes.

04 The Results

Before SDRs not converting. No outbound system. Referral-only pipeline. Paid ads being considered but not running. Zero predictable inbound from cold sources.

After 10 positive replies from SaaS founders and CMOs in under 30 days. Half of all replies were genuine interest signals, not just out-of-office responses.

Qualified Conversations
in 30 days

50%

Of all replies were
genuine interest

1,147

Emails delivered
across 2 campaigns

Replies came from founders and decision-makers at B2B SaaS companies across India, exactly the profile they had been trying to reach with SDRs for months. All initiated cold, with no prior relationship.

Dutient.ai CloudVandana Hisab.co Muncho.in Fretbox.in + 5 more

The cold email worked in part because the underlying proof was real. Their videos had already produced measurable outcomes for clients:

SaaS Client

$18K opportunity closed

Directly attributed to sharing the 60-second explainer with a prospect during outreach.

B2B Product Company

20% lift in inquiries

After circulating the explainer video across their outbound and marketing channels.

SaaS Platform

15% fewer demo calls needed

Users went straight to the free trial after watching the video, reducing hand-holding calls.

B2B Tech Company

20% lift in engagement

Video created a stronger buyer mindset before sales conversations even started.

What made it work: The copy did not open with a pitch. It opened with a question founders were already sitting with privately. That single shift, from "here is what we do" to "here is what you are probably noticing on your homepage," is what separated this from the SDR emails that were being ignored.

05 In Their Words

We had tried SDRs and were not getting traction. Cold email felt like a gamble honestly. But what changed things was the angle. Not pitching our service but asking a question founders actually think about. Within the first month we had real conversations going with people who had the exact problem we solve. That is more qualified pipeline than we had built in the previous quarter combined.

Founder · Motion Graphics Studio

Ready to build your pipeline?

Want results like this for your agency?

Book a Free Strategy Call →

Navigation

Useful Links

Privacy Policies

Terms & Conditions